Project Coordinator & EA
| Agile · SDLC
· Multi-Entity Operations
Hamza Latif Shah
About Hamza L. Shah
Project Coordinator and Senior Executive Assistant with 5+ years of experience managing multi-entity operations, software development lifecycles, and executive support across the USA, UK, UAE, and Pakistan. I specialize in coordinating projects end-to-end, from requirements gathering through UAT to production launch, alongside CRM systems, workflow design, stakeholder communication, and UK statutory compliance. I've managed 7 live web properties, delivered 100+ UK statutory filings with zero compliance errors, and supported a US-based political fundraising consultancy using specialized platforms including Anedot, ActBlue, and NGP.
I've built a reputation for being the person leadership actually relies on, not just for scheduling and coordination, but for the kind of structured, high-stakes execution that keeps projects and operations moving when there are too many priorities and not enough hours. Currently at Carpe Diem, I coordinate 11 active client accounts across 4 brands, standardizing SOPs, CRM pipelines, and reporting. Holds a Master's in Communication & Media Studies (PR & Advertising), bringing strategic communication and branding capability alongside operational and project delivery expertise. Known for reliability, discretion, and owning the process from start to finish.
Reliability, structure, and executive focus through disciplined operations.
Work Experience
Carpe Diem
Executive Assistant
Aug 2025 - Present
- Coordinating operations across a multi-brand business from the inside out. I manage 11 active client accounts across 4 brands (HBB, EIW, MWH, HEA), owning GHL CRM administration, SOP consolidation, and cross-brand reporting. I built a meeting-transcript-to-task pipeline, consolidated 14 SOPs into a single master document, and produced brand growth strategy work including an OODA-based roadmap for HBB and a StoryBrand/JTBD strategy for MindWorx. From executive scheduling to project tracking and status reporting, I make sure nothing slips and leadership stays focused on decisions, not details.
- Supporting a multi-vertical business from the inside out. I manage concurrent priorities across multiple business units, acting as the operational backbone between leadership, teams, and cross-functional workflows. From executive scheduling and task prioritization to internal systems, trackers, and reporting, I make sure nothing slips through the cracks and leadership stays focused on what actually matters.
Lux Realty Limited — UK / UAE
Executive Assistant & Operations Lead
July 2023 – January 2026
- Embedded directly with senior leadership across a fast-moving UK and UAE real estate operation. I owned the full support function: executive communications, contract drafting, CRM oversight, stakeholder coordination, and lead pipeline management across both markets. Beyond the day-to-day, I contributed to corporate events, branding rollouts, and sponsorship activations, and regularly represented leadership in external negotiations. This wasn't just EA work, it was operational ownership at a level most assistants never touch.
Online Accounting
Business Operations & Management Lead
June 2024 – July 2025
- Brought in to build and run the operational infrastructure of a UK-focused accounting services firm from the ground up. I managed end-to-end UK statutory filings including CS01s, Dormant Accounts, and Company Formations, delivering 100+ filings with zero compliance misses. Beyond compliance, I led business development, client onboarding, and the full build of the company's website (onlineaccountsfiled.co.uk), social media presence, and brand identity. I worked directly with the CEO on strategic planning, market positioning, and growth across UK and UAE markets. Recruited, onboarded, and trained new hires. Built a business, not just managed one.
LeadsPortal
Web Content Administrator & project Coordinator
July 2024 – January 2025
- Managed digital content strategy and social media operations for findaproperty.io, a UAE property lead generation platform targeting Dubai's investment, sale, and rental markets. Collaborated with sales and marketing teams on campaign execution, analysed traffic and social metrics, and consistently optimised content performance to drive qualified lead flow.
FrameHype LLP
Team Lead / Sales Executive
June 2022 – May 2023
- Led daily sales operations and team activity across digital and direct channels. Managed client acquisition, lead conversion, and pipeline coordination while consistently hitting and surpassing revenue targets. Supervised and mentored team members, improving communication flow, productivity, and closing efficiency across the team.
Leads4Contact
Lead Researcher / Data Entry Specialist
January 2020 – July 2021
- Conducted structured web research to identify, verify, and compile high-quality B2B and B2C leads across multiple industries. Built and maintained accurate lead databases, ensuring data integrity and usability for sales and marketing operations. Supported lead generation campaigns through data cleansing, segmentation, and verification.
Paigham TV
Distribution Executive Assistant
September 2019 – December 2019
- Coordinated distribution operations across nationwide representatives, managing logistics tracking, scheduling, and structured reporting for leadership. Served as the central link between regional teams and management, keeping communication clean and delivery on track.
Key Skills
- Executive Coordination · Calendar & Scheduling Management · Workflow Optimization · Confidential Handling
- Priority Management · Executive Reporting · Cross-team Coordination · Corporate Communication
- Stakeholder Management · Professional Documentation · Client Relationship Management · Process Improvement
- Social Media Management · Content Writing & Copywriting · Brand Communication · Recruitment & Onboarding · WordPress · Canva
- Project & Operations Management · Project Planning & Coordination · Stakeholder Management · Risk Assessment · Resource Allocation · Milestone Tracking
- Status Reporting · Process Documentation · Workflow Design · Cross-functional Team Management · Vendor Management · Compliance Management · Budget Coordination
Education
Master's in Communication & Media Studies
University of Sargodha
Major: Public Relations & Advertising | Graduated with distinction-level academic awards in branding and advertising (2024)
Professional Diploma in Project Management
Institute of Management, Technology and Finance
Professional Diploma in Project Management focused on planning, execution, and risk control. Applied to optimize workflows, improve task management, and support efficient business operations.
Awards & Recognition
🏆 Best TVC Advertisement Advertising & Business Avenue 2024
University of Sargodha — University-level national competition
🏆 Best Business Idea & PR Campaign Advertising & Business Avenue 2024
University of Sargodha — University-level national competition
Systems & Tools
Go High Level - GHL
Pipeline management, lead tracking, workflow automation, and client communication sequences across multi-business environments.
monday.com
Cross-team task coordination, deadline tracking, and operational planning for multi-unit workflows.
Calendly
Executive calendar management, appointment scheduling, and leadership availability coordination.
Power BI
Visual reporting and business intelligence dashboards that turn operational data into clear, actionable insights for leadership.
Microsoft Office Suite
Microsoft Office Suite (Excel, Word, PowerPoint): Operational trackers, executive communications, contracts, proposals, briefing decks, and stakeholder presentations built for accuracy and impact.
Canva
Visual content creation for branding, marketing assets, social media, and corporate communication materials.
Reporting Dashboards
Operational dashboards and analytics platforms used for performance tracking, data analysis, and executive reporting.
Testimonials
Let's Work Together
Whether you need project coordination, operations leadership, or executive support that scales across multiple entities, I'm ready to bring structure and reliable execution to your team. If you're hiring for a role or need a consultant who can own delivery end-to-end, let's talk!
Location: Islamabad / Lahore, Pakistan
Email: shahhamza438@gmail.com | Phone: +92 310 7799187
